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Sunset Walk-In Healthcare and Occupational Medicine Clinic PC
Urgent Care/Occupational Medicine/Travel Medicine/Chiropractic Care @ 9201 Sunset Blvd., Mezzanine Level M-155 - First 50 patients to mention WeHo News throughout January receive a free flu shot
West Hollywood, CA 90069
310-273-1155
sunsetwalk-inhealthcare.com
Specs Appeal - Optometry since 1980
7976 Santa Monica Blvd
West Hollywood, CA 90046
(323) 650-0988
specsappealonline.com
Being Alive People with HIV/AIDS Action Coalition,
7531 Santa Monica Boulevard Suite 100
West Hollywood, CA 90046
323.874.4322
beingalivela.org
Direct Male
free members-only e-boutique with insider access to the latest deals for men... for less.
West Hollywood, CA
(202) 483-0014
directmale.com
Bennett Ad Group: Best Rates: MEDIA BUYS TV-Radio/JINGLES/Commercial Production
8033 W. SUNSET BLVD. # 963
West Hollywood, CA 90046
323.660.2224
BennettAdGroup.com
AHF Pharmacy - 96% of every dollar earned goes directly to the care and treatment of PWAs
8212 Santa Monica Boulevard
West Hollywood, CA 90046
323) 654-0907
ahfpharmacy.org
Entéra - the Artist
SHARE THE FUN!
With four minute cartoon portraits at your party or event, or full color cartoons done from emailed photos, INT
805-565-9492
entera-theartist.com
Epom - Achive your ad revenue goals with Epom
, INT
+48 22 219 5028
epom.com
All Valley Painting & Maintenance
13872 Shablow Avenue,
Sylmar, CA 91342
(818) 230-2800
AllValleyPainting.net
Melrose Spa
7269 Melrose Ave
Hollywood, CA 90046
323-937-2122
www.midtowne.com/index.php?fuseaction=dsp_city&c_city=hollywood
FREE HIV TEST - 1 minute results
6210 W. Sunset Blvd
Los Angeles, CA 90028
323-467-6811
freehivtest.net
Out of the Closet Thrift Stores
8224 Santa Monica Blvd.
West Hollywood, CA 90046
323-848-9760
outofthecloset.org
West Hollywood Mail Service -
7985 Santa Monica Boulevard
West Hollywood, CA 90046
(323) 656-0257
wehomail.com
Ready to take your life back from methamphetamine?
Our research group at UCLA is conducting a research study on the effectiveness of a medication (varenicline) to help people stop using methampheatmine.
UCLA IRB# 11-001951 West Hollywood, CA 90046
866-449-UCLA (8252)
meth.uclasarx.org/2012/08/ready-to-take-your-life-back-from.html
FOUR LA
8016 Melrose
Los Angeles, CA 90046
Fountain of Wellbeing
3835 Fountain Ave.
Los Angeles, CA 90029
JTownsend Photos
Norton Avenue
West Hollywood, CA 90046
Dr. Nathan Newman
9301 Wilshire Blvd
Beverly Hills, CA 90210
Los Angeles Gay and Lesbian Chamber of Commerce
8424 Santa Monica Blvd Suite A508
West Hollywood, CA 90069
Alpha For Men
8654 Melrose Ave
West Hollywood, CA 90069
Bridget Toomey - CFS Mortgage
123 N. Lake Avenue
Los Angeles, CA 90064
Marco's Trattoria
8200 Santa Monica Blvd
West Hollywood, CA 90046
Michael Poles Photography | COMMERCIAL | EVENTS | HEADSHOTS | PORTRAITS |
323.874.8973
West Hollywood, CA 90046
Albano's Brooklyn Pizzeria
7261 Melrose Ave.
Los Angeles, CA 90046
Ice Cream
8720 Santa Monica Bl
West Hollywood, CA 90048
Personal Training With Luke Sholl
West Hollywood
West Hollywood, CA 90046
LA Jock
7978 & 8915 Santa Monica Blvd
West Hollywood, CA 90046
WeHo Copy Center
7710 Santa Monica Blvd.
West Hollywood, CA 90046
House of DoleWhip
7901 Santa Monica Blvd #106
West Hollywood, CA 90046
MPGroup | CONSTRUCTION CONSULTANTS | FORENSIC EXPERT WITNESSES |
323.874.8973
West Hollywood, CA 90046
Epic Mobile Detailing
Santa Clarita
Santa Clarita, CA 91321
The Water Spot
7901 Melrose Ave.
West Hollywood, CA 90046
Back to Total Health
1106 N. La Cienega Blvd
West Hollywood, CA 90069
N101
6252 Romaine Street
Los Angeles, CA 90038
Dr. Gary London
9201 Sunset Blvd
West Hollywood, CA 90069
Ticket Website HQ
2 Post Office Square Ste 2
West Hollywood, CA 90069
Blue Pacific Aesthetic
415 Pier Ave
Hermosa Beach, CA 90254
The Life Group LA
7985 Santa Monica Blvd #221
Los Angeles, CA 90046
Goorin Bros. Hat Shop
7627 Melrose Ave.
Los Angeles, CA 90046
AIDS Walk Los Angeles
3550 Wishire Blvd.
Los Angeles, CA 90010
Hollywood Social Media
(323)301-0002
West Hollywood, CA 90069
Dr. Michael Schwartz
960 East Green St.
Pasadena, CA 91106
Gay Therapy LA - Counseling Psychotherapy Coaching for Gay Men - Ken Howard, LCSW
8430 Santa Monica Boulevard Suite 100
West Hollywood, CA 90069
Galstyan Plumbing
(323) 809-7447
Los Angeles, CA 90046
Maginn's Irish Coffee House
8470 Santa Monica Blvd.
West Hollywood, CA 90069
SuperConnect
180 North Stetson Avenue, Suite 5300
Chicago, IL 60601
Made in Los Angeles
18034 Ventura Blvd. #123
Encino, CA 91316
HEADLINE RECORDS
7706 MELROSE AVE
LOS ANGELES, CA 90046
Custom Comfort Mattress
8919 Beverly Blvd
West Hollywood, CA 90048
Michael Poles Mediation | CONSTRUCTION | PREMISES LIABILITY | REAL ESTATE |
323.874.8973
West Hollywood, CA 90046
There is no reason to participate in any kind of market slow down. In fact, as business cultivators, this type of business climate is when plant more seeds and do more cultivating.
Seth Godin the marketing guru and author of The Purple Cow, Permission Marketing and his latest book - Meatball Sundae, had this to say about farming versus hunting on his blog back in 2007.
"Five thousand years ago, every human was a hunter. If you were hungry, you got a rock or a stick and you went hunting. The problem was that all of the animals were either dead or really good at hiding. Fortunately, we discovered/invented the idea of farming. Plant seeds, fertilize em, water em, watch em grow and then you harvest them. The idea spread and it lead to the birth of civilization.”
Five thousand years ago, every human was a hunter. Everyone got the idea... except for marketeers. Marketeers still like to hunt. What marketeers discovered, though, is that the good prospects are as good at hiding as ancient game."
Lucky for those of us who are in referral networking groups, we already know about the effects of farming: planting and cultivating and harvesting. Peter Drucker, the modern guru of corporate management wrote in 1974, "Because its purpose is to create a customer, the business enterprise has two--and only these two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs.'"
If you are not spending the majority of your time marketing or innovating, you are going to be out of business.
Man discovered/invented the idea of farming. Plant seeds, fertilize em, water em, watch em grow and then you harvest them. When it comes to getting new leads, every business owner should ask themselves every day, "What else can I do to bring more business." Referral networking groups are also about farming, about planting seeds, cultivating, watering and harvesting. Think of that which you nurture now as part of your future harvest of referrals.
What can you do now to affect the harvest in the future?
Steven Covey and his 7 Habits of Highly Successful People lists bullets points for the process:
1. Be Proactive
2. Begin with the End in Mind
3. Put First Things First
4. Think Win-Win
5. Seek to Understand, Then to Be Understood
6. Synergize
7. Sharpen the Saw
Before the first of the seven habits, the course teaches some basic Foundation Principals. Among them is the concept of The Emotional Bank Account or EBA. It is a concept that can be applied to every relationship in your life: Personal, Professional, Societal, Familial - Co-worker, vendor, client, prospect, family member, chapter member, community member..., the list is endless.
On a plain piece of paper draw a single horizontal line. As close to the center as possible place a vertical line through the horizontal one. On one side of the vertical line place a minus sign (-) and on the other side place a plus sign (+).
This will be your measure of the balance in this particular account. You can create one for each relationship in your life.
On the plus side write the deposits that you have made or now intend to make. On the minus side write the withdrawals that might have happened or will happen in the future if you do not take some action.
Even if for every relationship the pluses are more than the minuses, think of new ways to fill up the plus side. Each item on the plus side is either another seed or some water or some fertilizer that will bring future benefits at harvest time.
Yes there is no reason to participate in a recession or any market place slowdown, when you can plant and nurture your seeds during any economic time and each such act is marketing so that your business will grow.
Remember your referral network and farming.
David Aaronson runs a Marketing business with an emphasis on using the Internet to improve profitability. He is also the local Chapter Director Consultant of BNI for West Hollywood and can be reached at: david.aaronson@bni4success.com
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