Zipcar pilot car-share program

February 3, 2013

On tonight’s city council agenda is an extension of a one-year pilot program for Zipcar.

In January 17, 2012, the City Council authorized a contract with Zipcar to provide car sharing pilot program for a period of two years.

The agreement with Zipcar will expire in January 2014, at which time, the program will be evaluated and a permanent program may be considered through a competitive bidding process.

The agreement designated ten (10) on- street parking spaces.

Those ten spaces are at:

Two spaces on Poinsettia Place north of Santa Monica Boulevard

Two spaces on Orange Grove Avenue north of Santa Monica Boulevard Two spaces on Hancock Avenue north of Santa Monica Boulevard

Two spaces on Orlando Avenue south of Santa Monica Boulevard

Two spaces on Fountain Avenue east of Vista Street

According to the staff and Zipcar, the program has been very successful to date.

The usage rate varies by location, type of vehicle and day of week and the average usage is approximately 55 percent to 60 percent which exceeds their target of 48 percent.

It should be noted that as part of the original agreement, the ten on-street parking spaces are provided by the City to Zipcar free of charge to help establish the program.

The two-year pilot program is approximately one year in and given its success and recent acquisition by Avis, the City is currently in process of renegotiating its agreement with Zipcar to begin collecting fees for the ten on-street parking spaces for the remainder of the agreement.

Staff anticipates bringing the new contract to Council within 60-90 days.

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