The London West Hollywood appoints new GM

October 4, 2012

The London West Hollywood has appointed hospitality veteran Edward Costa, Jr. as its new GM.

The London West Hollywood has appointed hospitality veteran Edward Costa, Jr. as its new GM.

Mr. Costa will oversee all aspects of the West Hollywood property, recognized by Travel+Leisure Magazine’s 2010 World’s Best Awards as “the No. 1 hotel in California.”

Mr. Costa heads to Los Angeles after three decades of hospitality work on the East Coast.

Prior to joining The London West Hollywood, he served as executive director of food and beverage for the legendary Waldorf Astoria New York, overseeing 800 employees and 40 managers.

During his first year of tenure, the property enjoyed a $1.8 million increase in profits over the prior year. 

Previous positions include director of operations/hotel manager for the Regent Boston at Battery Wharf, partner and general manager of the downtown restaurant, lounge and wine bar Vinalia, manager of the luxury five-star Boston Harbor Hotel, among other management work in Massachusetts.

Mr. Costa was named among “40 Under 40” Top Business Professionals by Boston Business Journal.

“I am excited to bring my expertise to The London West Hollywood, one of the hottest properties on the west coast,” stated Mr. Costa.

“I look forward to maintaining its unparalleled standard of service while seeking new ways to continually elevate the experience for all of our guests.”

An alluring environment where glamour meets cosmopolitan ease, The London West Hollywood is situated in the heart of the Hollywood Hills just off the Sunset Strip.

Moments from chic Beverly Hills and just steps from the Strip's vibrant social scene, this boutique hotel offers 200 spacious suites with customized details and subtle luxuries from world-renowned interior designer David Collins.

Among its features: a splendid rooftop pool with spacious sundeck and panoramic views, an inspired meeting & private event space, Alex Roldan Salon, and expertly attuned service throughout the hotel.

Its onsite restaurants, Gordon Ramsay at The London West Hollywood and its more casual counterpart Boxwood Café, offer a distinctively Californian take on the chef’s eponymous three Michelin-starred London UK restaurant, highlighting the freshest and finest seasonal ingredients sourced from the region, including a sushi menu.

For more information, please visit